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Common Cents@Your Library and Smart Investing@Your Library: Library Training

Common Cents@Your Library is a financial literacy information resource program provided by the Saratoga Springs Public Library. This GUIDE supports this program and is made possible by a grant from the FINRA Investor Education Foundation and the ALA.

Reference Training

Smart Investing: Reference Strategies and Resources
A Self-paced Course

Introduction and Overview

Welcome to Smart Investing: Reference Strategies and Resources, an online training course originally developed for Santa Clara County Library District (SCCLD) reference staff. SCCLD has partnered with Infopeople to convert it to a stand-alone, self-paced course. It is available to all librarians who would like to improve their reference strategies and knowledge of financial literacy concepts and resources. The goal of the course is to promote confidence and competence in responding to your library patrons' questions on personal finance and investment. As a result of taking this course, you will understand the language and concepts in a variety of financial areas, including:

  • Personal financial planning and budgeting
  • Banking and banking products
  • Basics of investment
  • Investing in stocks, bonds (corporate and government), and mutual funds
  • Evaluating stocks using company and industry information
  • Mortgages, short sales, first-time home buying, and real estate as an investment
  • Retirement accounts, including IRAs and 401(k)s

Note: There are references to the SCCLD catalog and resources throughout the course. If you do not have access to SCCLD’s catalog and online subscription databases, you can substitute the use of your own library’s catalog and resources to work on the assignment options.


Week 1: Overview of Personal Finance and Banking

Introduction to and overview of the course; reference strategies and resources for questions on personal finance and budgeting; credit, borrowing, and interest rates; home financing, sales, and mortgages.

  • Week 1 Reading
  • Week 1, Assignment 1, Case Study Options: Answer the questions for the case study you chose to analyze.
    1. Case Study 1 - Expecting a Child
      A young man comes to the reference desk and tells you that he and his wife are expecting their first child in two months. He wants to learn more about financial planning and budgeting in general and he realizes that he needs information on safe investments for his child's college expenses. How can he predict which investments will be better in the future?

      Answer these questions:

      • Based on the details in this case study, what do you know about this patron's needs? Are there long-term as well as short-term needs?
      • What kinds of resources, services, and referrals can you provide to this patron at your library? In your community?
      • What would you like to be able to provide in the future to better meet similar needs?
    2. Case Study 2 - Going Back to School
      A young woman comes up to the reference desk and tells you that she is planning to go back to college. She wants to earn a nursing degree and is trying to decide if she should first attend a community college, then transfer to a state university, or whether she should enroll in a university. Her main concerns are financial. She needs to estimate how much money she will have to borrow to get her degree and also how much her monthly loan payments will be depending on how much she borrows.

      Answer these questions:

      • Based on the details in this case study, what do you know about this patron's needs? Are there long-term as well as short-term needs?
      • What kinds of resources, services, and referrals can you provide to this patron at your library? In your community?
      • What would you like to be able to provide in the future to better meet similar needs?
    3. Case Study 3 - Sympathetic to Occupy Movement
      A middle-aged man walks up to the reference desk. He has been reading about the Occupy movements and their views on the banking industry. He is sympathetic to the movement to take personal accounts out of major banks and put them into credit unions. However he is concerned about the safety of his money, fees for basic banking services, availability of bank products, interest rates, etc. He wants resources that can help him make a decision about where to place his savings account.

      Answer these questions:

      • Based on the details in this case study, what do you know about this patron's needs? Are there long-term as well as short-term needs?
      • What kinds of resources, services, and referrals can you provide to this patron at your library? In your community?
      • What would you like to be able to provide in the future to better meet similar needs?
    4. Case Study 4 - First-time Home Buyer
      A man and woman approach the reference desk. They are first-time home buyers and want to educate themselves about buying a house. They want to learn as much as possible about credit scores, mortgages, and interest rates. Given the reality of today's real estate market, they also want to know about foreclosures and short sales.

      Answer these questions:

      • Based on the details in this case study, what do you know about this patron's needs? Are there long-term as well as short-term needs?
      • What kinds of resources, services, and referrals can you provide to this patron at your library? In your community?
      • What would you like to be able to provide in the future to better meet similar needs?
    5. Case Study 5 - Dealing with Bankruptcy
      A man comes to the reference desk and wants information about bankruptcy. He is stressed financially, can't make his credit card interest payments, and is trying to explore various options in order to find the best one for his particular situation. How will this affect his credit rating in the future? He also wants some referrals to credit counselors.

      Answer these questions:

      • Based on the details in this case study, what do you know about this patron's needs? Are there long-term as well as short-term needs?
      • What kinds of resources, services, and referrals can you provide to this patron at your library? In your community?
      • What would you like to be able to provide in the future to better meet similar needs?
  • Week 1, Assignment 2: Draft of Your Course Project Plan
    Develop a plan for completing your course project. Download and use the Project Planning Template to develop a first draft of the plan for your course project, filling in as much detail as you know. You are encouraged to work with a partner or in a group. Remember to get approval for your project idea from your supervisor. (Next week you will finalize your Project Plan.)

    Download: Project Planning Template (.doc)

  • Take the Week 1 Quiz: Smart Investing Week 1 Quiz and Answers (.pdf)

 


Week 2: Stocks and Company and Industry Research

Reference strategies and resources on investing in stocks, evaluating companies through company and industry research.

  • Week 2 Reading
  • Week 2, Assignment 1 Options: Choose one of the following reference questions to research:
    1. Assignment 1, Option 1: New to Investing

      A patron who is new to investing wants some background information on stocks and other investments. Describe the sources you would recommend to this patron, including:

      • A book, with the title and a brief annotation
      • A periodical
      • One or more websites (include the links)
      • Why did you decide to recommend these and how did you locate them?
    2. Assignment 1, Option 2: Researching Facebook

      A patron wants to find out more about Facebook as a future investment. Describe the sources you would recommend to this patron, including:

      • A library database and the subject headings or keywords to use
      • One or more websites (include the links)
      • An article in a periodical
      • Why did you decide to recommend these and how did you locate them?
    3. Assignment 1, Option 3: Researching the Social Networking Industry

      A patron is very interested in the investment potential for social networking companies such as Facebook, LinkedIn, and Twitter. He wants to know about the social networking industry as a whole, what its future trends are, and who the major players are. Describe the sources you would recommend to this patron, including:

      • A library database and the subject headings or keywords to use
      • One or more websites (include the links)
      • An article in a periodical
      • Why did you decide to recommend these and how did you locate them?
  • Week 2, Assignment 2: Finalize Course Project Plan

    Go back to the Draft Project Plan that you developed last week and do a final version of it, filling in as much detail as you know.

  • Take the Week 2 Quiz: Smart Investing Week 2 Quiz and Answers (.pdf)

 


Week 3: Bonds, Mutual Funds, and Other Funds

Reference strategies and resources on investing in bonds, mutual funds, and exchange-traded funds; information on choosing brokers; finding free financial advice.

  • Week 3 Reading
  • Week 3, Assignment 1 Options:
    1. Assignment 1, Option 1: Mutual Funds Research

      Go to the Bloomberg article on Best and Worst Mutual Funds of 2011 (www.bloomberg.com/money-gallery/2011-12-16/best-and-worst-mutual-funds-of-2011.html). Choose one of the best and one of the worst performing funds, and then do a little research on both.

      Answer these questions:

      • Which top performing mutual fund did you choose to research? Which low performing mutual fund?
      • Why do you think one is in the best group and the other is in the worst group?
      • What can you predict about how these two funds will do next year?
      • What resources did you use in researching these mutual funds?
    2. Assignment 1, Option 2: Brokerage Comparison

      A patron indicates that she is researching brokerages for the purpose of investing and she is looking closely at two: Vanguard and Fidelity. She wants to compare the investment products offered, fees, minimums, and commissions. She also wants to know what questions to ask the person who would handle her account.

      How would you clarify her information need? What resources would you suggest to her?

    3. Assignment 1, Option 3: Sources for Free or Low-cost Financial Advice

      Describe how your library can help its patrons find free or low-cost financial advice.

      • What resources are there in your community for free or low-cost financial advice? Do you provide referrals to these resources?
      • Has your library offered programs on financial literacy or planning? If so, describe the programs—who presented them and what topics were covered?
      • If your library were to offer programs on financial literacy and planning, what topics would be of most interest in your community? Which organizations are potential sources for speakers or one-on-one financial coaches?
      • How would you market these programs in your community? Are there specific audiences that you would target?
  • Week 3, Assignment 2: Progress Report on Your Course Project

    Give us a brief description of your course project and describe your progress to date.

    • What specific tasks have been accomplished?
    • What tasks remain?
    • What resources are still needed?
    • What challenges have you encountered? How have you resolved them?
  • Take the Week 3 Quiz: Smart Investing Week 3 Quiz and Answers (.pdf)

 


Week 4: Retirement Accounts, Insurance, and Real Estate

Reference strategies and resources for finding information on retirement accounts; 401(k)s and IRAs; insurance; taxation; and real estate as an investment.

  • Week 4 Reading
  • Week 4, Assignment 1 Options:
    1. Assignment 1, Option 1: Planning for Retirement

      A patron who is planning for retirement wants to find out about how his Social Security benefits may change depending on what age he is when he begins to draw on them. Can he continue to work part-time and still collect Social Security? He is also interested in finding out whether he is eligible for a reverse mortgage and how that could affect his retirement. Describe the sources you would recommend to this patron, including:

      • A book, with the title and a brief annotation
      • A periodical
      • One or more websites (include the links)
      • Why did you decide to recommend these and how did you locate them?
    2. Assignment 1, Option 2: Low-cost Health Care Options

      A single mother of two children is at your reference desk. She is working but has no job-related health benefits. She wants to find low-cost options for health care for herself and her children, ages 5 and 14. She is also seeking information on both term and full life insurance. Describe the sources you would recommend to this patron, including:

      • A book, with the title and a brief annotation
      • A periodical or database
      • One or more websites (include the links)
      • Why did you decide to recommend these and how did you locate them?
    3. Assignment 1, Option 3: Buying Rental Property

      A patron has a daughter moving to Arcata to attend Humboldt State University. He is thinking of buying a two- or three-bedroom house in Arcata or the immediate vicinity, where his daughter can live while attending the university and he can rent rooms to other university students. He wants to know about the rental market in Arcata, state landlord-tenant laws, and the prospects for the house appreciating in value in five years. Describe the sources you would recommend to this patron, including:

      • A book, with the title and a brief annotation
      • A periodical or database
      • One or more websites (include the links)
      • Why did you decide to recommend these and how did you locate them?
    4. Assignment 1, Option 4: Tax Liability for the Self-Employed

      A woman is planning to start a daycare center in her home after having been a paralegal for many years. She wants to find out all that she can about filing taxes as a self-employed person. What kinds of home expenses can she deduct? Can she deduct the mortgage payments on her home? Describe the sources you would recommend to this patron, including:

      • A book, with the title and a brief annotation
      • A periodical or database
      • One or more websites (include the links)
      • Why did you decide to recommend these and how did you locate them?
    5. Assignment 1, Option 5: Sources for Free or Low-cost Help with Taxes

      Describe how your library can help its patrons find free or low-cost help with taxes.

      • What resources are there in your community? How can you provide referrals to these resources?
      • Has your library offered programs on tax liability and preparation? If so, describe the programs—who presented them and what topics were covered?
      • If your library were to offer programs on tax liability and preparation, what topics would be of most interest in your community? Which organizations are potential sources for speakers or one-on-one assistance?
      • How would you market these programs in your community? Are there specific audiences that you would target?
  • Week 4, Assignment 2: Final Report on Your Course Project

    Give a final report on your course project.

    • What specific tasks have been accomplished?
    • Do any tasks remain?
    • How will your project benefit library users?
  • Take the Week 4 Quiz: Smart Investing Week 4 Quiz and Answers (.pdf)

 


What to Do Next: Congratulations! You have almost completed the work for this course. Please fill out this short course evaluation. We need and greatly appreciate your feedback; it helps us tremendously as we develop future projects.

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